Five ways to be inventive:
1. Constantly ask questions and remain curious about everything. Wherever I go and whoever I'm with, I ask dozens and dozens of questions a day.
2. Listen, deeply.
3. To be inventive, don't try too hard to be inventive. My best ideas often come when I'm on holidays, or when I'm hiking, cycling, hitting a tennis ball, reading a book, sitting around the dinner table (or dancing on it!)
4. Surround yourself with interesting people and give them the confidence to share their most abstract ideas. Then repeat steps 1 and 2.
5. Write everything down, and have a lot of fun.
